Williamsburg Farmers Market Williamsburg VA: Best Bites, Vendors, and More This 2025

The Williamsburg Farmers Market has been a thriving hub for local producers and eager consumers since its inception in 2002. Each Saturday, the market transforms the picturesque Merchants Square into a bustling open-air venue where the community gathers.

With its rich assortment of Virginia-grown produce, prepared foods, and farm products, the Williamsburg Farmers Market is an embodiment of local flavor and culture. Many visitors describe it as an essential weekend ritual, drawn by the market’s inviting atmosphere and dedication to sustainable practices.

Live music fills the air, and the friendliness of vendors creates a welcoming environment for all. Whether you’re a local or a visitor, the Williamsburg Farmers Market Williamsburg VA offers a vibrant experience that goes beyond shopping.

When, Where & How to Get There: Your Essential Market Guide

Located right in the heart of Williamsburg, the Williamsburg Farmers Market sets up shop at Merchants Square, 345 W Duke of Gloucester St. Plan your visit during the regular season, which kicks off March 29 and runs through December 20, every Saturday from 8 AM to noon.

If you’re braving the chill, their Winter Market is a cozy affair from January 18 to February 22, each Saturday from 9 AM to noon. Don’t miss out on the festive cheer with their Holiday Markets, bustling from November 2 through December 21.

Coming from I-64? You’ll want to turn onto Route 143 at Exit 238, and a smooth ride down Route 132 leads you right to the market. For those taking the Rt. 199 route, simply turn onto S. Henry Street, and you’ll be moments away from market goodness.

Related Post: Wondering When to Go? Here’s the Best Time to Visit Williamsburg VA for History & Fun!

Parking options near the market vary to accommodate your needs. The P6 lot, located at the corner of Henry and Francis Streets, offers two hours of complimentary parking, which is ideal for those looking to quickly browse the market. If you require longer parking, lots P2 through P5 are cost-effective alternatives, providing the first 30 minutes free and charging $2 per hour after that.

Here are more detailed parking and entrance instructions:

• P6 Parking: This is situated at the corner of Henry and Francis Streets, with an hourly rate of $1 after the first two free hours.
• Parking Lots P2-P5: These lots offer the first 30 minutes free, with a $2 hourly rate thereafter.P5: Access this lot from either Henry or Francis Street.
• P4: Located across from the Art Museums of Colonial Williamsburg on Francis Street.
• P3: Enter from Henry Street.
• P2: Positioned at the corner of Prince George and Henry Streets.
• Prince George Street Parking Garage: Accessible from Henry Street and available at $1 per hour.

Pro Tip: If you want the first pick of the freshest produce, get there early before the best stuff sells out. But if you’re hunting for last-minute deals, some Williamsburg farmers market VA vendors may offer discounts as the market winds down.

What’s in Store? Market Vendors & Must-See Stalls

Get ready to explore over 40 vendors offering fresh produce, seafood, baked goods, dairy, meats, honey, and handmade soaps. Everything at the Williamsburg VA farmers market is Virginia-Grown, meaning it comes straight from local farms, kitchens, and waters.

Each visit brings something new, with a rotating lineup of farmers, bakers, and prepared food vendors. Seasonal highlights change throughout the year, from spring berries and summer tomatoes to fall pumpkins.

The roster for 2025’s vendors is yet to be announced, so make sure to check the official website for the latest updates. Whether you’re a food enthusiast or simply someone who enjoys supporting local businesses, the Williamsburg Farmers Market promises a delightful experience every Saturday.

Forgot cash? No worries—swing by the info tent to grab market tokens with your debit or credit card, and every vendor will accept them. SNAP/EBT users can also swipe their card for tokens, making fresh, local food even more accessible.

Come and enjoy the vibrant atmosphere where each stall tells a story of passion and dedication to quality produce. Enjoy the taste of Virginia at its finest, and make sure not to miss out on this must-visit destination!

Family Fun at the Market: Music, POP Club & More!

Live Music Every Market Day: Every Saturday, this farmers market in Williamsburg VA comes alive with the vibrant sounds of live music. You can enjoy the talent of local artists performing as you shop, making the market experience truly unique.

These musicians, rooted in the community, add a lively rhythm to your market visit. Don’t be surprised if you find yourself tapping your feet along to the beat!

POP Club (Power of Produce): Have little ones at home? The Power of Produce (POP) Club is just for them!

This engaging program is designed for kids aged 4-12, introducing them to the wonders of healthy eating. With fun activities on offer, your child will learn about fruits and vegetables in a most delightful way.

Scavenger Hunt Idea: Why not turn your market visit into a thrilling adventure for your kids? A scavenger hunt could be just the thing.

Task them with spotting unique market finds like unusual fruits or vibrant veggies. It’s a great way to engage their curiosity while you shop!

Meet the Farmers: Meeting the farmers is a special part of the market experience. It’s a chance for the kiddos to ask questions and learn how their food is grown.

These friendly vendors are always eager to share stories about farming and food production. Your child will walk away with newfound knowledge and maybe even a role model or two!

Delicious Bites & Local Flavors: Best Market Eats

For the Kids: Introduce your kids to the joys of fresh fruit at the market, where juicy berries and crisp apples offer delightful treats to munch on. Let them discover the simple pleasures of baked goodies, with freshly baked cookies and muffins crafted with love by local bakers.

Locally made cheese sticks are a hit too, giving your little ones a taste of homegrown dairy goodness. With each visit, watch their excitement grow as they savor these wholesome delights.

For the Adults: For the adults, indulge in the rich flavors of artisan bread, baked to perfection by skilled bakers, and feel the crunch of its crust and the softness inside. Pair your morning stroll with a warm cup of gourmet coffee, brewed fresh to wake up your senses and fuel your day ahead.

Savor the taste of pasture-raised meats, knowing you’re supporting sustainable practices while delighting in flavors that speak of quality and care. It’s a culinary adventure you don’t want to miss!

Related Post: Exploring on a Budget? These Free Things to Do in Williamsburg Are Too Fun to Miss!

Chef’s Tent: Witness live cooking demos at the Chef’s Tent, where local chefs showcase their skills using fresh ingredients from the market. Every Saturday from June through October, explore the world of culinary arts through engaging demonstrations and mouth-watering aroma.

Discover new recipes, cooking tips, and the stories behind each dish as chefs whip up something extraordinary just for you. It’s not only a feast for your taste buds but an inspiration for your own kitchen adventures.

Picnic-Ready Picks: Build a picnic-ready meal from your market haul effortlessly! Imagine crisp vegetables, creamy cheeses, and savory meats coming together for a spread that’s both fresh and fulfilling.

Grab some crusty bread, juicy tomatoes, and fresh greens for a simple yet delicious sandwich base. Add a splash of olive oil or a dollop of homemade jam for that extra zest, and voilà – you’ve got a perfect, easy alfresco meal for all to enjoy!

Pro Tip: A sturdy reusable bag keeps your hands free, and a small cooler helps preserve delicate finds like dairy or seafood. Setting a budget before you go makes it easier to enjoy the experience without overspending on impulse buys!

What to Do After You Shop: Nearby Attractions to Pair With Your Market Visit

Colonial Williamsburg: Just steps away from the market, Colonial Williamsburg invites you to journey back in time through its immersive living history museum. Wander the beautifully preserved streets and interact with costumed interpreters who bring the colonial era to life with engaging stories and demonstrations.

You’ll discover historic homes, charming gardens, and artisanal shops that offer unique glimpses into 18th-century life. It’s an enriching experience that seamlessly blends education and entertainment, perfect for history buffs of all ages.

Peanut Shop: If you’re craving a tasty local treat, the Peanut Shop at 414 Prince George St provides a flavorful stop just around the corner. Famous for its classic Virginia peanuts, this charming shop is a haven for snack lovers.

Browse through a delectable assortment of flavored nuts and regional goodies, perfect for a quick bite or thoughtful gift. It’s a fun and flavorful piece of Virginia’s culinary heritage, sure to delight your taste buds and provide a memorable addition to your market day.

Basset Hall & Gardens: After indulging in your market finds, extend your adventure with a relaxed picnic at the nearby Basset Hall & Gardens. Enjoy the serene beauty as you lay out fresh produce, flavorful snacks, and baked goods in this picturesque setting.

It’s a charming spot where the tranquility harmonizes with nature, offering the perfect backdrop for a leisurely meal. Soak in the historic surroundings while savoring every bite, turning your market day into an unforgettable experience.

Experience The Joy of Fresh, Local Shopping at The Williamsburg Farmers Market

Whether you’re a local or visiting for the first time, the Williamsburg Farmers Market offers an experience you’ll want to revisit again and again. As you wander through Merchant’s Square, soak in the blend of history and community that makes this market so special.

Planning your trip has never been easier with our convenient options to secure deals and book nearby attractions. Don’t forget to check out our hotel offerings to make your stay even more comfortable and enjoyable.

Support local farmers, discover seasonal favorites, and enjoy live music while you shop. Discover the heart of Virginia’s bounty at the Williamsburg Farmers Market every Saturday!

Have You Recently Been to the Williamsburg Farmers Market?

How was your experience? Let us know in the comments!