Fisherman’s Wharf San Francisco: Know Before You Go Insider’s Guide
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From iconic seafood spots to must-see attractions, navigate the Wharf like a local and uncover its hidden gems.
Welcome to Fisherman’s Wharf, an iconic San Francisco treasure where the sea’s salty breeze mingles with the aroma of freshly caught Dungeness crab. If you ever wanted to channel your inner sea captain while munching on a sourdough bread bowl or think like a cinephile on location for your next blockbuster flick, then this is your dream stop.
A fusion of maritime history, quirky street performances, and an endless parade of shops and eateries all wrapped in a zany, waterfront package—this is your portal to fun in the City by the Bay. Just follow the Wharf Ahead sign and let the fun begin!
About Fisherman’s Wharf
Fisherman’s Wharf is a vibrant waterfront community teeming with history, maritime charm, and a plethora of Fisherman’s Wharf things to do awaiting discovery. Whether you’re a history buff interested in the rich legacy of North Pacific fishermen or a foodie on the hunt for your next culinary adventure, there’s something for every type of explorer.
Picture it: lively street performers, seafood restaurants, sea lions basking in the sun, and the delicious aroma of sourdough bread from local bakeries weaving through the air—it’s a sensory feast!
Why is Fisherman’s Wharf San Francisco CA a must-visit, you ask? Aside from the spectacular views of Alcatraz Island, it’s home to attractions like the famous Pier 39 with its bustling energy and array of shops, Fishermans Wharf restaurants, and entertainment options.
Dive into the fun of exploring the historic boats at the Maritime Museum, or indulge in a bowl of the Wharf’s iconic clam chowder served in a fresh sourdough bread bowl. With its unique blend of culture, history, and sheer Californian flair, Fisherman’s Wharf is more than just a destination—it’s an unforgettable experience waiting for you! But first…
Here’s What You Need to Know Before You Go
Hours: San Francisco Fisherman’s Wharf is always bustling, with individual store and restaurant hours varying. Most shops open at 10 AM and close around 9 PM, though restaurants might extend their hours into the night, especially on weekends. It’s a good idea to check the operating hours of specific attractions like the Sea Lion Center or the Maritime Museum ahead of your visit.
Directions: Getting to Fisherman’s Wharf is straightforward whether you’re driving or using public transport. If you’re driving, you can access the area via the Embarcadero from the south or through Van Ness Avenue from the north. For those preferring public transport, the historic Muni F-line streetcars offer a scenic route directly to the Wharf.
Additionally, the Powell-Hyde and Powell-Mason cable car lines terminate near the Wharf, providing a classic San Francisco experience right to the doorstep of this bustling area. For cyclists, there are numerous bike racks throughout the Wharf, making it convenient to secure your bike.
Parking: Finding parking at Fisherman’s Wharf can be challenging, particularly on weekends. There are several paid parking lots and garages available such as Pier 39 Garage and Anchorage Square Parking, each with varying rates.
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Metered street parking is an option, though it’s often hard to find and usually has a maximum limit of 4 hours. A practical tip is to park a bit farther away and enjoy a scenic walk along the Embarcadero or opt for public transport to avoid the hassle of parking.
Cameras: Fisherman’s Wharf is a photographer’s delight. Key spots include the views of Alcatraz, the Golden Gate Bridge, and the bustling activity around Pier 39 where the famous sea lions lounge. The Fishermans Wharf photos during evening can capture the vibrant nightlife with neon lights and bustling crowds. For family trips, capturing moments of your children’s delight at various attractions or their first taste of San Francisco’s famous clam chowder can make for memorable the Fisherman’s Wharf photos!
Must-See Fisherman’s Wharf Attractions
Fisherman’s Wharf is bursting with excitement around every corner. Whether you’re interested in history, wildlife, or just want to enjoy sightseeing Fishermans Wharf, you’re sure to find something that captures your imagination. Here are our top recommendations for things to do in Fisherman’s Wharf:
Pier 39: Right at the heart of San Francisco’s waterfront, Pier 39 buzzes with endless fun, from thrilling street performances to unique Fishermans Wharf shopping experiences. Watch the famous sea lions bask and play, or take a spin on the double-decker carousel, lighting up children’s faces with joy. Don’t miss the magical 7D Experience and the mesmerizing Aquarium of the Bay—all packed into one lively location! But more about those in a bit.
Ghirardelli Square: Indulge in a world of sweet delights at Ghirardelli Square, where the air is thick with the aroma of chocolate. Dive into a giant, gooey sundae at the original Ghirardelli Ice Cream & Chocolate Shop and shop for unique San Francisco gifts. The square often hosts fun family events—there’s always something new to taste and explore!
Aquarium of the Bay: Get ready to meet face-to-fin with local marine life at Aquarium of the Bay! Walk through crystal-clear tunnels surrounded by graceful sharks and shimmering schools of fish. Touch pools give kids a hands-on encounter with sea stars and anemones, making this a splashing good time for everyone!
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USS Pampanito: Dive deep into history aboard the USS Pampanito, a World War II submarine with secrets to share. The narrow corridors might be challenging for strollers, so consider baby carriers for little ones. Still, it’s a thrilling adventure for kids and a fascinating journey back in time for adults.
SS Jeremiah O’Brien: Climb aboard the SS Jeremiah O’Brien, one of the last surviving Liberty ships from World War II. Feel the deck beneath your feet and explore the massive engine room, or join in one of the ship’s living history days where wartime tales come to life. It’s a powerful, moving experience that’s both educational and exciting.
Musée Mécanique: Step into the whimsical world of Musée Mécanique, a playful paradise of vintage arcade games and mechanical musical instruments. Challenge your family to a game of pinball or laugh together at the quirky fortune-telling machines. It’s a nostalgic journey with a penny arcade feel that delights all ages.
Cable Car Turnaround: Start your iconic San Francisco adventure at the Cable Car Turnaround, where historic cable cars are prepped for their scenic journey. Just a tip: Riding in the morning can help you beat the crowds, and kids love clinging to the poles on the outside of the car for a thrilling view—just make sure to hold on tight!
Ripley’s Believe It or Not!: Explore the odd and incredible at Ripley’s Believe It or Not! Packed with bizarre artifacts and mind-bending mysteries, it’s a place where curiosity runs wild. The interactive exhibits are great for kids who can’t sit still, letting them engage physically with history and the bizarre.
7D Experience: Brace yourselves for the 7D Experience, where a movie, a video game, and a thrill ride all rolled into one explosive adventure. This ride is best for kids who aren’t sensitive to motion, and competing against family members in the shooting game can be a hilarious bonding activity.
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Hyde Street Pier: Experience maritime history firsthand at Hyde Street Pier. Tour the majestic tall ships, climb aboard a steam ferryboat, and immerse yourself in the sights and sounds of oceanic history. Regular demonstrations and sailing trips add to the excitement, making it a great outing for the entire family.
Seasonal Events and Festivals at Fisherman’s Wharf
Fisherman’s Wharf is not just a prime destination for shopping and dining; it’s also the backdrop for a variety of seasonal events and festivals that draw both locals and tourists alike. One of the highlights is the annual Fleet Week, usually held in October, which features impressive air shows by the Blue Angels, ship tours, and military band concerts.
Additionally, the Fourth of July is celebrated with grandeur at the Wharf, boasting one of the city’s most spectacular fireworks displays over the bay, complemented by live music and entertainment that make the waterfront come alive.
The holiday season at Fisherman’s Wharf is particularly magical, with events such as the Lighted Boat Parade, where local boats adorned with holiday lights and decorations sail along the waterfront. The Wharf also hosts its own version of holiday markets where you can find everything from handcrafted goods to local gourmet treats, perfect for holiday gift shopping, among other things to do at Fishermans Wharf San Francisco.
Each winter, Fisherman Wharf turns into a festive wonderland with large Christmas trees, street performances, and plenty of seasonal cheer, making it a festive destination for families looking to soak in the holiday spirit.
Dining Options at Fisherman’s Wharf
Whether you’re craving a classic sourdough bread bowl brimming with creamy clam chowder or you’re eager to try some freshly caught Dungeness crab, Fisherman’s Wharf restaurants have something to satisfy every palate.
Scoma’s Restaurant: Located at 1965 Al Scoma Way, Scoma’s Restaurant offers a delightful culinary experience right on the docks of Fisherman’s Wharf. This family-owned establishment prides itself on its fresh seafood and traditional recipes, with daily catches brought directly from their own fishermen. Enjoy their famous clam chowder and Dungeness crab in a classic and inviting setting that feels both upscale and welcoming.
Boudin Bakery & Cafe: Situated at 160 Jefferson St, Boudin Bakery & Cafe is not just a place to eat but a fascinating culinary landmark. Boudin at the Wharf also offers interactive tours and bread-making demos that are fun for kids and provide an engaging break from the usual dining routine.
The Crab House at Pier 39: The Crab House at Pier 39, located at 203C San Francisco, is renowned for its Dungeness crab served on sizzling skillets. The vibrant and lively atmosphere here is paired with spectacular views of the bay. And no worries, they provide bibs and all the necessary tools for crab cracking, making this a fun and less messy experience for kids.
Fog Harbor Fish House: Perched on Pier 39, Fog Harbor Fish House offers a dining experience with breathtaking panoramic views of the San Francisco Bay and the Golden Gate Bridge. This restaurant is committed to sustainability, serving 100% sustainable seafood, including their award-winning clam chowder. Early dinner times are less crowded and more relaxed, so it’s easier for families with children to enjoy the setting and the food without the rush.
Shopping Spots You Can’t-Miss at Fisherman’s Wharf
Fisherman’s Wharf in San Francisco offers a vibrant shopping experience with a variety of unique stores and local boutiques that cater to all tastes.
Start your shopping adventure at Pier 39. Here, you can find everything from local artisan crafts to fine jewelry and luxury apparel. Not to be missed is Lefty’s San Francisco, the only store in the U.S. specifically catering to left-handers, which makes for a unique and thoughtful gift.
Another must-visit shopping destination is Ghirardelli Square. Once a chocolate factory, and among local historic landmarks, it now houses a variety of boutique stores, offering everything from handmade chocolates to custom jewelry and designer clothing.
The square is also a great place to pick up San Francisco-themed gifts and souvenirs that capture the essence of the city. As you wander through, enjoy the architectural charm and frequent live performances, enhancing your shopping experience with a lively and picturesque backdrop.
Lastly, don’t miss Anchorage Square at 500 Beach Street, which offers a variety of shops, eateries, and entertainment options. Here, you can find everything from casual wear and sportswear to gifts and souvenirs. It’s also a family friendly area with plenty of casual dining options and is among the best things to do near Fishermans Wharf.
Hotels Near Fisherman’s Wharf
Finding the perfect place to stay is crucial for enhancing your trip to Fisherman’s Wharf. Luckily, there’s a variety of options to suit every budget and preference. Here’s a quick guide to some popular choices:
- Hotel Abri
- Hotel Nikko San Francisco
- Club Quarters Hotel Embarcadero, San Francisco
- Kimpton Alton Fisherman’s Wharf, an IHG Hotel
- The Fairmont Heritage Place Ghirardelli Square
These hotels near Fisherman’s Wharf make your family’s San Francisco adventure truly unforgettable! They offer a cozy retreat just steps away from exhilarating seaside things to do in San Francisco Fishermans Wharf, delectable dining, and eclectic shopping.
Whether you’re splashing around with the sea lions or indulging in some world-famous chocolate at Ghirardelli Square, these hotels provide a comfortable, convenient base for all your explorations. And if you need more options, we’ve got more hotels nearby that might reveal more gems suited to your family’s needs.
Insider Tips for Visiting Fisherman’s Wharf
Visiting Fisherman’s Wharf can be a delightful experience for families, provided you navigate it with some insider knowledge to make the most of your trip. First and foremost, start your day early to beat the crowds, especially if you plan to visit popular tourist attractions like the Aquarium of the Bay or take a cable car ride.
Mornings are less crowded, and you’ll enjoy a more relaxed atmosphere as the area can get quite busy as the day progresses. Also, many things to do in Fishermans Wharf offer discounted or even free admission early in the day or during off-peak hours.
Dress in layers, as the weather at the Wharf can change quickly, with fog rolling in unexpectedly and temperatures dropping, especially near the water. Comfortable walking shoes are a must, as you’ll likely cover a lot of ground exploring the various shops, museums, and piers.
For dining, aim for early lunches or dinners to avoid long waits at popular restaurants like Boudin Bakery or Scoma’s. Many places are very accommodating to children, offering kids’ menus and crayons to keep the little ones busy. If your family includes young children, plan for regular breaks at less crowded spots like the Hyde Street Pier or the small beaches along the marina, where kids can run around and unwind.
Lastly, always have a plan for restrooms, as public options can be scarce; large public venues like museums and major restaurants are your best bet for clean facilities. With these tips in hand, your family’s visit to Fisherman’s Wharf is sure to be enjoyable and memorable.
Fisherman’s Wharf FAQs
Why is PIER 39 so famous?
PIER 39 is renowned for its spectacular views of San Francisco Bay, where visitors can gaze at the iconic Golden Gate Bridge, Bay Bridge, and Alcatraz. It's also famous for the world-famous California sea lions hauled out on K-Dock, providing delightful entertainment as they bask and frolic. This bustling marketplace is a feast for the senses, offering vibrant shopping, dining, and entertainment options in a picturesque maritime setting.
Which is better, PIER 39 or Fisherman’s Wharf?
Choosing between PIER 39 and Fisherman's Wharf depends on what you're looking to experience in San Francisco. Pier 39 is the place to go for vibrant entertainment, shopping, and dining, all centered around spectacular views of San Francisco Bay, including the Golden Gate Bridge, Bay Bridge, and Alcatraz. It's also famous for its lively California sea lions on K-Dock.
On the other hand, Fisherman's Wharf offers a broader taste of the city's maritime history, with a more expansive array of dining options, particularly for seafood lovers, and a slightly less crowded environment that appeals to those looking for a bit of old-world charm. Both locations boast unique attractions and experiences, making them worthwhile visits depending on your interests.
Did We Miss Anything?
Do you have more suggestions on things to do Fishermans Wharf? Let us know in the comments below!