American Dream Mall Attractions: What to See, Do & Experience on Your Visit

Located in East Rutherford, New Jersey, American Dream Mall Attractions is a one-stop-shop for all the indoor fun you can possibly dream up.

Welcome to the ultimate adventure destination where excitement and exploration await at every turn! American Dream Mall isn’t just a shopping center; it’s a vibrant hub of entertainment and thrills. Imagine yourself navigating a dreamland featuring indoor skiing, an indoor water park, an amusement park, and even a tropical oasis.

As you meander through this expansive space, prepare to be engaged, delighted, and inspired. Whether you’re a shopping aficionado or an adrenaline junkie, there’s something for everyone here. So, ready to dive into the endless things to do at American Dream Mall?

About American Dream Mall

As you step into the American Dream Mall, you’re entering a one-of-a-kind shopping paradise that spans over 3 million square feet—boasting a mix of luxury and everyday brands. Built to offer more than just shopping, this destination truly lives up to its name by blending retail with recreation in a dynamic and colorful setting. It’s a place where families can spend an entire day indulging in diverse American Dream activities, from retail therapy to trying mouthwatering dishes, or even catching a show.

But it’s not just about what’s inside; the mall’s modern architecture and thoughtfully designed spaces provide a visually stunning environment that enhances your shopping experience. Whether you’re drawn by the designer boutiques of ‘The Avenue,‘ or just looking to escape into an exciting world of fun, this mall promises a memorable day out for visitors of all ages. Allow us to guide you on the best American Dream mall activities! But first…

Drone view of the American Dream Mall with lots of land scanning around it and a periwinkle sunset behind it in Rutherford, New Jersey, USA
photo credit: American Dream via Facebook

What to Know Before You Go 

American Dream Mall Hours: The American Dream Mall is open Monday through Thursday from 11 AM to 9 PM, on Friday and Saturday from 11 AM to 10 PM, and on Sunday from 11 AM to 7 PM. It’s a good idea to check the mall’s official website or contact customer service for any changes during holidays or special events.

Directions: Wondering where is the American Dream Mall? Located at the heart of the Meadowlands in East Rutherford, New Jersey, the mall is easily accessible via major highways and public transportation. For GPS directions, use the address: 1 American Dream Way, East Rutherford, NJ 07073. There are also buses and shuttles from nearby cities and towns.

Parking: American Dream offers over 12,000 parking spaces, ensuring convenience for all visitors. The first 15 minutes of parking are free, after which a fee of $5 per vehicle (+tax) applies for the entire duration of your visit. You can choose between purchasing a prepaid parking pass online or taking a parking ticket upon entering any parking deck. When leaving, pay at one of the 40+ Pay Station Kiosks or use the touch-free Mobile Pay by scanning the QR code on your parking ticket.

Security Checkpoint: Security is a priority at American Dream Mall. All visitors must go through a security checkpoint upon entering. Expect bag checks and a walk-through metal detector. It’s advised to arrive a bit earlier to accommodate these measures, especially during busy times.

Cameras: Personal photography is allowed in most areas of the mall, but professional photography equipment may require prior approval from mall management. Be mindful of areas where photography might be restricted, such as near certain attractions or American Dream stores. Otherwise, feel free to take lots of American Dream Meadowlands photos!

American Dream Mall Restaurants

Dining at American Dream Mall is part of the adventure! With a diverse array of restaurants located throughout the mall, there’s something to satisfy every palate and occasion:

Carpaccio: Step into Carpaccio on The Avenue at Level 2 for a slice of Italy, right across from Saks Fifth Avenue. Enjoy authentic Italian dishes from fresh pasta to artisan pizzas in a sophisticated setting. It’s an ideal spot for family dinners or a classy date night, where even the kids will find the pasta irresistible.

Best Pizza: Craving a slice? Head to Best Pizza on Level 2 in Court A for authentic New York-style pizza. Grab a quick, delicious bite in a laid-back atmosphere. Don’t miss their Italian desserts—they’re a sweet finish to any meal!

House of ‘Que: Get a taste of Texas at House of ‘Que on Level 2, Court A. With live music and a menu bursting with smoked meats and Southern sides, it’s a spot that promises a hearty meal with a side of fun.

Szechuan Opera: Spice up your mall day at Szechuan Opera on the third floor. Dive into the bold flavors of authentic Szechuan cuisine in a colorful and energetic setting. It’s a thrilling dining adventure for spice lovers!

Grisini Coffee: Need a coffee break? Visit Grisini Coffee at The Rink, Level 1, or Court A, Level 2. It’s the perfect place to unwind with a gourmet coffee and a pastry in a sleek, calming environment.

Marcus Live! Bar and Grille: Catch the action at Marcus Live! Bar and Grille on Level 3 in Court A. Enjoy contemporary American dishes while watching chefs show off their skills right before your eyes. It’s dining with a dash of entertainment—perfect for foodies and families.

bar with bar chairs and alcohol in shelves at the back
Photo Credit: Carpaccio American Dream via Facebook

Entertainment Extravaganza

Dive into a world of fun at American Dream Mall entertainment, where the options are as varied as they are exciting. Start your visit with a spin on the Dream Wheel, where you can enjoy spectacular views of the New York skyline from the comfort of climate-controlled gondolas. It’s a perfect photo opportunity for the whole family and a great way to kick off your mall adventure.

For those who like a bit of adventure, challenge yourself at Legends of the Hidden Temple Ropes Course, the mall’s dedicated indoor climbing facility. This interactive ropes course brings the excitement of the iconic TV show to life, challenging participants with a series of physical and mental obstacles.

After you’ve worked up an appetite, unwind at the CMX CineBistro, where you can enjoy the latest movies in plush seats and treat the family to dinner right in the theater, blending entertainment with convenience.

The mall’s central court is a hotspot for live performances, featuring everything from local bands to major cultural events. These performances are a great way to take a break from shopping and engage the kids with entertaining shows that captivate all ages. With such diverse entertainment offerings, American Dream Mall ensures that every visit is filled with new discoveries and lasting memories.

American Dream Mall Attractions

American Dream Mall is home to some of the most exhilarating and diverse attractions right under one roof. Dive into fun at DreamWorks American Dream Water Park, soar on Nickelodeon Universe rides, and explore more with every step—there’s never a dull moment here!

DreamWorks Water Park: Dive into the excitement at DreamWorks Water Park, home to thrilling waterslides and the largest indoor wave pool in North America. This tropical paradise offers something for every family member, from adrenaline-pumping rides for thrill seekers to gentle waves and play areas for little ones. Cool off, splash around, and enjoy a day packed with aquatic fun!

Nickelodeon Universe Theme Park: Ride, laugh, and meet your favorite Nickelodeon characters at Nickelodeon Universe. This indoor theme park at American Dream is a blast with its dynamic mix of roller coasters and kid-friendly rides. Take a spin on the Rugrats-themed coaster or enjoy the gentler pace of a Dora the Explorer adventure. It’s a vibrant playground that promises endless fun for families.

The Rink: Enjoy a classic American Dream ice skating experience at The Rink, a beautifully maintained ice surface perfect for family outings. Whether you’re practicing your spins or just learning to skate, The Rink offers a fun and frosty diversion from the usual shopping day. Skating aids for kids make this an accessible activity for even the youngest family members.

Angry Birds Mini Golf: Experience the unique fun of Angry Birds Mini Golf, where you can putt through a creatively themed course inspired by the popular game. Each hole challenges players with fun obstacles and character cameos, making it an engaging experience for everyone. It’s not just mini golf, it’s a mini adventure!

Related Post: American Dream Coupon Codes: 6 Ways to Save Up to 21% Off

Blacklight Mini Golf: Play a round at Blacklight Mini Golf, where glowing courses offer a magical twist on this family favorite game. Navigate through the vibrant neon landscapes that light up under blacklight for an unforgettable mini-golf session. It’s perfect for families looking to add a splash of color and excitement to their outing.

Mirror Maze: Challenge your senses in the Mirror Maze, a labyrinth filled with mesmerizing optical illusions and mind-bending optical tricks. Kids and adults alike will enjoy the challenge of finding their way out while laughing at the confusing reflections. It’s a fun, interactive experience that tests your navigation skills in the most entertaining way.

Sesame Street Learn and Play: Engage and educate with Sesame Street Learn and Play, where younger children can explore interactive learning stations hosted by their favorite Sesame Street characters. This area blends play with educational content, making learning enjoyable and interactive for toddlers and young kids.

TiLT Museum: Immerse yourself in the TiLT Museum, where digital art transforms traditional viewing into an interactive experience. Walk through engaging installations that respond to your movements and challenge your perceptions of art and technology. It’s a visually stimulating experience designed to captivate and engage visitors of all ages.

people taking photos at an illusion museum
Photo Credit: Tilt – A Tracy Lee Stum Museum via Facebook

Skudin Surf: Ride the waves at Skudin Surf, where an indoor, climate-controlled environment awaits surf enthusiasts of all ages and skill levels. They provide professional instruction and all the necessary gear, making it easy for first-timers and seasoned surfers alike to catch the perfect wave.

Big SNOW: Hit the slopes year-round at Big SNOW, America’s first indoor ski and snowboard park. This place offers 180,000 square feet of snow-covered excitement, making it a perfect getaway for winter sports enthusiasts regardless of the season.

Related Post: American Dream Ice Rink Discount Codes

Good for beginners and experts alike, it’s an ideal spot for families or groups looking for a unique and thrilling winter sports experience without having to leave the comfort of an indoor setting.

Blast 7D: Blast 7D at American Dream Mall is an action-packed, immersive ride that combines 3D visuals, motion seats, and special effects for a thrilling multi-sensory experience. Compete against other riders in an interactive adventure where every move counts, making it a fun and exciting attraction for all ages.

LEGOLAND Discovery Center: Dive into a world of creativity and fun at the LEGOLAND Discovery Center. This colorful indoor playground is perfect for young builders and LEGO enthusiasts, featuring a plethora of interactive attractions including a LEGO 4D Cinema, a Miniland where local landmarks are recreated in miniature, and various build and play zones that encourage imagination and engineering skills.

SEA LIFE Aquarium: Explore the underwater wonders at SEA LIFE Aquarium, where you can journey through themed marine habitats and encounter a fascinating array of sea creatures. This immersive aquarium offers interactive touch pools, a stunning 360-degree ocean tunnel, and up-close views of everything from shimmering jellyfish to majestic sharks. Perfect for families, it not only entertains but educates, providing engaging experiences about marine conservation.

At Tripster, we offer exclusive discounts and vacation packages for the incredible array of American Dream attractions. Whether you’re riding the waves at DreamWorks Water Park or meeting your favorite characters at Nickelodeon Universe, we make it easy to enjoy more for less.

Shop Till You Drop: The Ultimate Retail Experience

American Dream Mall is where shopping transforms into an exhilarating adventure across a sea of over 450 standout stores. Start in the lap of luxury at Saks Fifth Avenue, boasting the latest dazzling designs and exclusive collections. Just a few steps away, immerse yourself in the refined elegance of Hermès or browse through the sparkling treasures at Tiffany & Co., where luxury shopping American Dream Mall feels like a special event.

Make your way through the mall’s vibrant corridors to family favorites like Zara and H&M, offering chic yet wallet-friendly fashion finds for every family member. The mall’s spacious design, complete with comfy seating and stroller-friendly paths, ensures a stress-free shopping spree. For a dash of fun, swing by the LEGO Store, where kids can dive into interactive play and even create their own custom sets—a surefire hit for creative young minds!

Tech aficionados can geek out at the Apple Store, packed with the latest gadgets and gizmos. Nearby, indulge your senses at Lush with their fresh, handmade cosmetics, or discover a new favorite read at Books-A-Million. With tempting eateries around every corner, you can grab a gourmet snack or a quick bite, recharging as you shop. American Dream Mall isn’t just a place to shop—it’s a destination to discover, delight in, and return to, time and time again.

Looking for specific American Dream Mall stores? Check out this American Dream Mall shopping guide.

Interior view of the American Dream Mall with lots of people and landscaping on the bottom floor in Rutherford, New Jersey, USA
photo credit: Jose Galego via Facebook

American Dream Mall FAQs

American Dream is owned by Triple Five Group, a family-owned real estate company known for developing large-scale shopping and entertainment complexes. The Triple Five Group also owns other major properties like the Mall of America and West Edmonton Mall.

American Dream is a fantastic destination that can be enjoyed by anyone from kids to thrill-seekers, offering a vast array of family-friendly attractions and activities. From the immersive Nickelodeon Universe theme park to the enchanting DreamWorks Water Park, there's endless fun for kids and families to explore. Plus, with experiences like indoor skiing at Big SNOW and the magical Mirror Maze, children of all ages are sure to have a memorable time!

Explore American Dream Mall With Tripster

Unlock the excitement of American Dream Mall with exclusive discounts and vacation packages from us! From thrilling attractions like DreamWorks Water Park and The Rink to luxurious stays at nearby hotels, we make your dream getaway affordable and unforgettable.

Plus, with our comprehensive travel guide, you’ll have all the insider tips and information you need. Whether you’re riding the slopes indoors or shopping ’til you drop, we’ve got your ticket to a spectacular time!

Did We Miss Anything?

Let us know more things to do in American Dream Mall in the comments below!


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Written by Michaela Satterfield

Michaela is a journalist who views every story she writes as an adventure, leading her to explore new places and meet new people....


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